missing_leadership

When Trust is Breached – How to Mend the Relationship

TRADE SECRETS, Brokerage

It’s bound to happen. In every trust-based business engagement, there will be a time when the client feels dissatisfied. They may be disappointed with the project progress.

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phone

Here’s an Idea! Pick Up the Phone

TRADE SECRETS, Brand Building

Everyone involved in commercial real estate—from developers to brokers to tenants and on down to architects and contractors—has seen their share of projects put on hold or get cancelled altogether the past few years.

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magnet

It’s all about the content: Part 1: How to create it

TRADE SECRETS, Brand Building

In a marketing environment where the bullhorn has been replaced with the magnet, creating great content is critical to attracting prospects who become leads and evangelists for your brand and services.

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Latest Posts

clients

What Clients Really Want In Their Service Providers

TRADE SECRETS, Brokerage

It was nothing serious. A very minor medical issue that I had been putting off. I had procrastinated long enough. It was time to act.

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missing_leadership

When Trust is Breached – How to Mend the Relationship

TRADE SECRETS, Brokerage

It’s bound to happen. In every trust-based business engagement, there will be a time when the client feels dissatisfied. They may be disappointed with the project progress.

Continue Reading 0
phone

Here’s an Idea! Pick Up the Phone

TRADE SECRETS, Brand Building

Everyone involved in commercial real estate—from developers to brokers to tenants and on down to architects and contractors—has seen their share of projects put on hold or get cancelled altogether the past few years.

Continue Reading 1
magnet

It’s all about the content: Part 1: How to create it

TRADE SECRETS, Brand Building

In a marketing environment where the bullhorn has been replaced with the magnet, creating great content is critical to attracting prospects who become leads and evangelists for your brand and services.

Continue Reading 2
network

Connecting Clients & Communities

TRADE SECRETS, Brand Building

One of the best ways to build brand recognition for your organization is to get involved with your clients’ communities. In any real estate focused company, you will have clients that represent the various markets and interests. Most in marketing and business development focus on those — finding places and ways to interact, network, and [...]

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8186252038_ac0e5a842a_b

How is your client-satisfaction survey process?

TRADE SECRETS, Brand Building

You have spent a fortune winning the client, now your task is keeping the client happy. That’s a tall order in today’s competitive business.

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dispute

4 Keys to Handling Objections in Commercial Real Estate

TRADE SECRETS, Brokerage

Learning to successfully handle objections could have more impact on your success than any other skill. It will help you land more listings, take higher fees and put more deals under contract.

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bo

The 3 Main Differences Between Prospecting and Building Presence

TRADE SECRETS, Brokerage

I learned the Commercial Real Estate business from my dad. Our family goes back at least 7 generations in this town. To say that my old man knows everyone is an understatement. Growing up, my dad’s signs were everywhere – and his face was on them all. I couldn’t go anywhere without him staring at me. Those signs probably [...]

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branding

Four Tips On Creating Engaging Brands

TRADE SECRETS, Brand Building

It’s a busy world out there, full of visual clutter and incessant interruptions, all looking for your attention.

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broker

2013 Broker Survey Results

TRADE SECRETS, Corporate Services

The Massimo Group – the nation’s premiere commercial real estate coaching and consulting organization recently completed a survey of commercial real estate agents, brokerage managers and brokerage owners in the United States and Canada. Over 200 organizations were represented in this survey, including every major national brokerage firm, scores of independent regional players and several [...]

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